The setting
Armia is a 24-room beachfront hotel in Vari. Its 2026 commercial opening called for a rate structure, distribution presence and reservation process ahead of its first full operating season.
Our work
Efstratios Kaloudis supported the commercial launch: pricing, OTA and B2B channels, reservations and guest-experience coordination. The next phase includes planning the 2027 rate calendar.
What this demonstrates
An example of connecting a new hotel’s commercial decisions with its daily operating needs. Performance figures are not published without verified data.
What we can review for your property
For a new or repositioned hotel, the first conversation covers room categories, opening timeline, rate calendar and distribution. Share your objective and available figures so we can agree which decisions need priority.

